“The only way to grow

is regeneratively.”

Management and strategy professional,
creator and advocate for holistic wellbeing

Anna Sofia Abrahamsson is one of the pioneering Nordic innovators in the field of regenerative growth and business design.

When leading impact-driven growth firms, she faced the unsolved challenge of aligning sustainability with scalability. In response, she developed a holistic, nature-led business design approach to help companies build regenerative growth structures.

Strategy and
management

With a background as a CEO and board member in impact-driven companies, Anna Sofia Abrahamsson has spent the past decade working at the intersection of growth, governance and creative business. Through hands-on leadership, she has seen how traditional growth models often strain both people and systems. Drawing on academic insight from Stanford and a systems-level understanding of business, she focuses on regenerative growth: helping organisations grow and internationalise in ways that support long-term resilience. Anna is the founder of Abraca, a regenerative management consultancy and platform through which she has supported multiple companies in growth, funding and internationalisation.

Art and
creations

Exploring the invisible inner systems that shape both human experience and collective structures. Anna Sofia Abrahamsson’s creative performances and art engage with archetypes, recurring patterns and symbolic continuities, seeking resonance with the intelligence of nature rather than surface-level aesthetics. Alongside her artistic practice, she is an art collector supporting artists and works that carry long-term cultural and symbolic value. Her interest lies in art that operates across dimensions: visual, emotional and systemic. Through both creation and investment, her work is guided by the same question: how creativity can activate deeper intelligence within individuals, organisations and culture.

Holistic
lifestyle

Anna Sofia Abrahamsson is a co-creator of the lifestyle platform Holista and an advocate for living in alignment with nature’s intelligence. Her approach brings together wild foods, ecological and sustainable practices and a philosophy of self-sufficiency that nurtures both body and mind. Drawing on years of personal study in holistic wellbeing, she explores how everyday choices can strengthen not only physical and mental health but also our relationship with the environments we depend on. A holistic lifestyle is about restoring balance between human systems and natural ones.

Keynotes for businesses

  • Are siloed operations or strategic misalignments hindering your business from tapping into its full potential? In this energising talk, we view different business functions as interlinked parts of a living organism. Let’s connect your business with its organic potential through connecting natural metaphors with the best of business practices.

  • Most businesses focus on linear growth upwards - the tip of the iceberg. This talk introduces a five dimensional growth logic that reveals the hidden imbalances behind scaling struggles. What is downward growth? How does staying still increase your scalability? Understanding the link between vertical, horisontal and central growth dimensions can help businesses speed up their scaling in a healthier way.

  • Step-by-step process for running a successful and sustainable investment process. Anna Sofia Abrahamsson has raised over 1M€ in private funding and 10+ public fundings especially for creative consumer businesses such as Lovia, Almada, Lilja the Label, and Frenn.

  • We have already seen a major cultural shift in personal growth trends: from optimisation to wholeness, from constant becoming to sustainable being. Business world is ready for the same shift.

    This keynote introduces holistic wellbeing of people, planet and business as an inevitable part of resilient growth. We question the way productivity is built and explore creative ways to access better states of flow together with the team.

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& collaborate

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An (almost) monthly letter for those who want to follow my inspiration and ideas across regenerative business and leadership, holistic lifestyle and creativity. Reflections, behind-the-scenes thoughts, tools and inspiration from art, nature and systems thinking.