Bio
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Work
Abraca, Founder & CEO (2021–present)
Abraca is a holistic business development partner helping companies grow in line with people, planet and profit. No need to compromise between sustainability and scalability. We provide strategy, funding and management services based on our Wild Growth Model™ inspired by natural growth mechanisms.Måndag, CEO (2022–2023), Chair (2023–2024)
Måndag is a creative change agency focused on sustainability and human rights, working with clients like COP28, UN delegations and climate funds. As CEO, I restructured the company by renewing the business plan, establishing a board structure, cleaning up finances (leading to 50% growth with 8% profit) and onboarding 6 new partners through an investment round.Lovia, CEO (2017–2021), Chair (2021–2022)
Led a sustainable fashion brand with a circular business model. Positioned Lovia as a pioneer in the field, raised over 1M € in funding and grew revenue from under 100K € to over 600K € in three years. -
Expertise
Education
Stanford University, Graduate school of business
2024 - 2025
LEAD Executive education
Hanken School of Economics
2014-2017
Bachelor of Science (B.Sc.), Entrepreneurship and Finance
System level Innovations
> Transparent pricing model and crafting the production management system for the fully transparent value chain at Lovia.
> Holistic business design toolkit based on nature’s growth logic and a five dimensional growth assessment system to manage regenerative growth at Abraca.
> Strategic innovator in several projects such as building a diversity tracking tool for boards for Future Board.
Funding
Raised over €1M in private funding with rounds from <€100K to €500K and secured 10+ public funding rounds. Investing in client companies.
Brands & design
Strategy and business development for several sustainable fashion pioneers and designers including Lovia, Lilja the Label, Almada, Frenn and Karaat
Culture, wellbeing & arts
Several projects within performing arts, painting and event organisation. Building and co-creating a platform focused on wild foods, and natural health and wellbeing @ www.holista.fi -
Memberships & Media
Sigma Squared Society
Sigma Squared Society is a worldwide community uniting and empowering the world’s most ambitious founders under 26.Future Board ry
Future Board is a network of young board professionals which has already almost hundred members. We create and share the future’s board know-how and grow young professionals to the boards of organisations. I’ve been part of creating a diversity tracking tool and education module for boards.Finnish Business Angels Network
The largest business angel network in Finland. I currently serve on the Ministry of Economic Affairs’ Creative Economy Council to promote business in the creative sector and activate creative sector investors within the community.Selected PR & Media
Myspeaker - Anna Sofia Abrahamsson
Kauppalehti 2022 - Hurja visio - pääomasijoittajaksi ilman pääomaa
OP Media 2021 - He tallaavat polkua seuraaville - nuoret johtajat pyrkivät parantamaan maailmaa