Bio
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Work
Abraca, Founder & CEO (2021–present)
Abraca is a holistic business development partner helping sustainability frontrunners grow regeneratively - in line with people, planet and profit. No need to compromise between sustainability and scalability. We provide strategy, funding and management services based on our Wild Growth Model™ inspired by natural growth mechanisms.Måndag, CEO (2022–2023), Chair (2023–2024)
Måndag is a creative change agency focused on sustainability and human rights, working with clients like COP28, UN delegations and climate funds. As CEO, I restructured the company by renewing the business plan, establishing a board structure, cleaning up finances (leading to 50% growth with 8% profit) and onboarding 6 new partners through an investment round.Lovia, CEO (2017–2021), Chair (2021–2022)
Led a sustainable fashion brand with a circular business model. Positioned Lovia as a pioneer in the field, raised over 1M € in funding and grew revenue from under 100K € to over 600K € in three years. -
Expertise
Education
Stanford University, Graduate school of business
2024 - 2025
LEAD Executive education
Hanken School of Economics
2014-2017
Bachelor of Science (B.Sc.), Entrepreneurship and Finance
System level innovations
> Strategic innovator in several projects such as building a diversity tracking tool for boards for Future Board.
> Transparent pricing model and crafting a production management system for the fully transparent value chain at Lovia.
> Holistic business design toolkit based on natural growth mechanisms and a five dimensional growth assessment system to manage regenerative growth at Abraca.
Funding
Raised over €1M in private funding with rounds from <€100K to €500K and secured 10+ public funding rounds. Investing in client companies.
Brands & design
Strategy and business development for several sustainable fashion pioneers and designers including Lovia, Lilja the Label, Almada, Frenn and Karaat
Culture, wellbeing & arts
Several projects within performing arts, painting and event organisation. Building and co-creating a platform focused on wild foods, and natural health and wellbeing @ www.holista.fi -
Memberships & Media
Sigma Squared Society
Sigma Squared Society is a worldwide community uniting and empowering the world’s most ambitious founders under 26.Future Board ry
Future Board is a network of young board professionals which has already almost hundred members. We create and share the future’s board know-how and grow young professionals to the boards of organisations. I’ve been part of creating a diversity tracking tool and education module for boards.Finnish Business Angels Network
The largest business angel network in Finland. I currently serve on the Ministry of Economic Affairs’ Creative Economy Council to promote business in the creative sector and activate creative sector investors within the community.Selected PR & Media
Myspeaker - Anna Sofia Abrahamsson
Kauppalehti 2022 - Hurja visio - pääomasijoittajaksi ilman pääomaa
OP Media 2021 - He tallaavat polkua seuraaville - nuoret johtajat pyrkivät parantamaan maailmaa